One of the key ways to make your website more visible online is to have solid website content. Gone are the days of the mile long keyword meta tags (thank goodness!). Instead those keywords are incorporated into the actual web content itself. Well, in reality, the keywords should have ALWAYS been in the content, but now it is more important than ever. Basically, search engines don’t pay attention to the keywords in the meta tags and put increasingly more weight on rich website content that explains what the website is about and how it is unique. So what does this mean to you, the business owner?
It is still important to know what your keywords and phrases are that describe your products and services to your audience. And now it is important that those keywords are incorporated into your website content. This means when you are writing your page content that you use your keyword list. If you have an existing site you can read over your content and see how you can better incorporate your keywords into individual pages and where they fit best. It is important to keep your content easy to read and logical. Don’t cram a bunch of words in there just for the sake of fitting in as many of your keywords as possible. Your readers will get confused and search engines will ding you.
Step by step keyword content integration:
- Brainstorm a list of important keywords and phrases that describe your business. Include services, locations, products, common misspellings, and anything else that sets you apart and that your audience might use to find you online.
- If you are writing your website content for the first time. Have your keyword list available while you are writing. Try to incorporate as many as you can and still create logical content.
- If you are going back and reviewing old website content, you should use your keyword list and see how you might be able to replace or add some of the words and phrases with ones on your keyword list. If you have a keyword list from when you first built your website, you should come up with a new one before you start this process. It is always good to have a fresh list.
- Make sure each page is unique and there is no duplicate content. It is OK to reuse keywords throughout your site, but you still want to make sure each page is unique and has its own rich content.
- Be sure you are making proper use of headings – Heading 1 being at the top of the page, Heading 2 under that and so on. Try to use some of your keywords in your headers.
- See if you use some of your keywords as menu items in your website navigational system. If they don’t fit, don’t use them – but if you feel that you can easily fit one or two in, go for it.
- If you have links in the content of your website try to see if you can use a keyword in the link to describe where the visitor is going. It will help your readers and search engines understand what the link is about.
- Once you get your new content in your website and updated on the server, it is important to re-index your site with search engines so they are aware of your changes. Here is the link to add your URL to Google…